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By Adam Turteltaub
It’s not for nothing that there’s a year in the title of this blog post and podcast. Social media risks change frequently, explains Kortney Nordrum, VP, Regulatory Counsel & Chief Compliance Officer at Deluxe. She is the author of the chapter “Social Media Compliance” in The Complete Compliance and Ethics Manual and will be leading the session Social Media: Old News and New Risks at the 23rd Annual Compliance & Ethics Institute.
These days the range of those risks is substantial. TikTok poses a notable challenge, since it accesses most everything on the user’s phone, which means work email and files may be exposed.
At the same time the FTC and NLRB have been very aggressive in their enforcement. The FTC has been scrutinizing endorsements – and a “like” may count as one – by employees of their employer’s products and services. Meantime, the NLRB has made it clear that it believes employees have wide, although not complete, latitude about what they say about their workplace online.
And, if that wasn’t enough, the marketing and social media teams need to be trained (and monitored) for what they are saying and doing in the company’s name.
What should you do? She recommends training with concrete examples, teaching people some common sense, and keeping lines of communication open.
To learn more, listen in and then don’t miss her session at the 23rd Annual Compliance & Ethics Institute.