A nurse aide, lab tech, medical assistant – or any other healthcare employee – is new on the job. They are excited about their new position and decide to take a selfie to memorialize the occasion, then send it off to Facebook, Instagram, Twitter and Snapchat, with the click of a button, in under 20 seconds. What could go wrong?
Or maybe this employee is not new on the job. Maybe they’ve been with you quite a while, through ups and downs – lately, mostly downs – had a challenging time at home last night, and are feeling fed up. They pick up the phone, put on their best “exasperated” face, take a selfie, caption it with a summary of their frustrated state of mind, and send it off. What could go wrong?
Next consider a great day at work. This employee had a great performance review, met a team goal or helped a patient meet a milestone – and is proud. What better way to celebrate than by capturing that smile on camera and sharing the good news with 856 social media friends? Think of all of the “likes” and “thumbs ups” they will get to see on their next break. What could go wrong? [Read more…]