By Adam Turteltaub
It’s been a great day for SPAM email. I received one from a company touting the complex capabilities of its learning management system. I might have been impressed, but not with the subject line they put on my email: @first_name@ quick question.
If that doesn’t convince me of their lack of actual technical prowess, I don’t know what will.
Then I got one of those follow-up SPAM emails that has “Re” in the subject line like it’s a reply, when it’s really just a nagging second email. The person was trying to sell me a solution we didn’t need. I went to hit the unsubscribe link, only to discover they didn’t have a link. Nor did they have a physical address like the CAN-SPAM law requires.
It was all I could do not to write back, “If you want to convince a compliance association to use you, at least bother complying with the law.”
These two emails are a good reminder to make sure you get the basics rights. You can lose someone, no matter how good your message or solution is, if you don’t get the subject line right, or miss a key legal requirement or have a typo.
There’s already a good bit of hefty skepticism from the workforce when it comes to compliance. Having misspellings, typos, or customized emails that show the customization code but not the customization can all destroy credibility and provoke the absolute wrong kind of laughter.
Proofreading is an underrated virtue. Spellcheck is overrated. You can’t trust is to get it write. (Yes, I know it should be “right” but spellcheck doesn’t.)
Printing the document out, and reading it out loud can show you things you missed. Having someone else read for clarity and mistakes helps, too.
If it’s an important communication, give it the attention it deserves, and your message will have more impact.
[clickToTweet tweet=”Did You Read This or Just Write It?” quote=”Did You Read This or Just Write It?” theme=”style3″]