By Adam Turteltaub
Indignation may be at an all time high these days, and it seems to be going nowhere but up. You can see it in the endless posts on Facebooks slamming this or that political decision or statement. Never did I think I would so much miss videos of cats riding on Roombas.
And you can see it every time something comes up that could possibly inspire ire.
We are living in what I call IndigNation: a country, if not a world, filled with indignant people.
That means a business has very little room to wander astray and failures will be dealt with less favorably than ever before. Making matters worse, with social media the capacity for the impact to be amplified is incalculable.
Noted communications expert Peter Sandman has a famous equation he created:
Risk= Hazard + Outrage
What this means is that risk isn’t based just on how dangerous something is. It’s also based on how great the outrage it could produce.
These days the outrage factor has been amplified greatly. And with social media’s ability to amplify things even further, I would argue that the formula should be:
Risk = Hazard + (Outrage x Social Media)
As compliance and ethics professionals we can’t change the public zeitgeist. And, I should note, it’s difficult to even spell zeitgeist.
However, we can remind everyone we work with that in these indignant times, the need for ethical compliant behavior has never been greater. The margins for errors are smaller, the willingness to forgive is much less, and only the foolish or the very brave would risk running afoul of IndigNation.
[clickToTweet tweet=”Welcome to IndigNation” quote=”Welcome to IndigNation” theme=”style3″]