Sit Back, Relax, and Enjoy Your Compliance Program

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turteltaub-adam-200x200-150x150By Adam Turteltaub
adam.turteltaub@corporatecompliance.org

About the only thing people look forward to watching less than compliance training is watching airline safety videos.   The complaints of passengers are very similar to what we often hear from employees: “It’s boring and I know all of this already.”

Then something started changing in the airline industry, and I don’t mean taking away our legroom.  Over the last few years the safety videos have suddenly become both fun to watch and viral Internet stars.

By all accounts the first video to break the mold was a humorous take from Virgin America, which featured animated line drawings of various interesting characters, including a matador and a bull, on the plane.  Air New Zealand later followed suit with a video featuring its flight attendants and pilots wearing body paint, and nothing else.  Nope not a darn thing, not even a name tag. That video has now been watched over 7 million times on YouTube.

Let me repeat that statistic another way:  over 7 million times people not sitting on airplanes have chosen to watch an airplane safety video because they thought it would be interesting.

According to an article on Mashable, Air New Zealand has since gone on to produce 10 more videos, include one that is Hobbit themed.  By the way, that video has been viewed over 15 million times!

US carriers have now gotten in on the act.  Delta has a video that captures a dizzying number of Internet icons (and over 9 million views).  You’ll find the Loch Ness monster and some penguins in the United Airlines video

So, what’s happened?  Someone took a look at a “boring training requirement” and reimagined it as an opportunity to engage people and add value to their company.  And, then when they struck gold, others followed suit.

Now, I realize that few people can imagine a world of people flocking to YouTube to watch the latest AML, FCPA or Stark Law video, but did you ever think that a video on how to fasten your seat belt would sound like this or be this style-oriented?

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1 COMMENT

  1. Valid learnings. Sometimes it’s not that the content needs to be changed, just the delivery reimagined. Too often we spend way too much time, energy and money addressing what isn’t evn the problem

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